Reaching Audiences Through New Media: Lessons
We Are Learning From the International Year of Astronomy

Sunday, March 22, 2009, 9:00 am to 4:00 pm


9:00	Welcome! What do you want to accomplish during the day? Informal day of discussion, sharing. Breaks as needed.
	Microblogging …. What to say in 140 characters or less on Twitter (and others) Target audience, purpose, types of activities and events, learnings, results We play! Discussion of use of new media in your projects
	Facebook, MySpace, and Bears, Oh My! Target audience, purpose, types of activities and events, learnings, results We play! Discussion of use of new media in your projects
	Lunch
	Second Life … For those of us who have too much to do in our first life … Target audience, purpose, types of activities and events, learnings, results We play! Discussion of use of new media in your projects
	International Year of Astronomy, What We Have Learned So Far Discussion of IYA activities and use of new media in activity; reflect on our experiences
	Podcasting Target audience, purpose, types of activities and events, learnings, results We play! Discussion of use of new media in your projects
4:00	Close of day