And the Emmy Goes To:
Cassini’s Grand Finale
NASA’s Jet Propulsion Laboratory (JPL) won an Emmy Award for Outstanding Original Interactive Program for its coverage of the Cassini mission’s Grand Finale at Saturn. The award was presented Saturday, Sept. 8, at the Creative Arts Emmy Awards in Los Angeles by the Academy of Television Arts & Sciences.
Accepting the award were members of the JPL Media Relations and Public Engagement offices and leaders of the Cassini Mission.
In 2017, after nearly 20 years in space and 13 years revealing the wonders of Saturn, NASA’s Cassini orbiter was running out of fuel. As a final act, Cassini began a whole new mission-its Grand Finale. This journey into the unknown would end with a spectacular plunge into the planet. JPL created a multi-month digital campaign to celebrate the mission’s science and engineering accomplishments and communicate why the spacecraft needed to meet its end in the skies of Saturn.
Cassini’s first, daring dive into the unexplored space between the giant planet and its rings kicked off the campaign on April 26, 2017. It culminated on Sept. 15, 2017, with live coverage of Cassini’s plunge into Saturn’s atmosphere, with the spacecraft sending back science to the very last second.
The multifaceted interactive campaign included regular updates on Twitter, Facebook, Snapchat, Instagram and the Cassini mission website; multiple live social, web and TV broadcasts during which reporter and public questions were answered; a dramatic short film to communicate the mission’s story and preview its endgame; multiple 360-degree videos, including NASA’s first 360-degree live stream of a mission event from inside JPL mission control; an interactive press kit; a steady drumbeat of articles to keep fans updated with news and features about the people behind the mission; state-standards aligned educational materials; a celebration of art by amateur space enthusiasts; and software to provide real-time tracking of the spacecraft, down to its final transmission to Earth.
The Cassini-Huygens mission is a cooperative project of NASA, ESA (European Space Agency) and the Italian Space Agency. JPL manages the mission for NASA’s Science Mission Directorate, Washington. JPL designed, developed, and assembled the Cassini orbiter.